Box Office Thoughts for the Weekend of July 31, 2009

As Funny People topped the box office, an IMAX release did nothing to boost Harry Potter and the Half-Blood Prince’s box office earnings.

Even with the added screens, the box office earning dropped around another 40% proving that IMAX only really provides a box office boost during opening weekend.

That, Harry Potter is still safely as the third top grossing film of the year. The top spot is occupied by Transformers: Revenge of the Fallen, which has a whopping world-wide gross of $806M.

And that’s the box office thoughts for this week.

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Sean Kelly Author

Sean Patrick Kelly is a self-described über-geek, who has been an avid film lover for all his life. He graduated from York University in 2010 with an honours B.A. in Cinema and Media Studies and he likes to believe he knows what he’s talking about when he writes about film (despite occasionally going on pointless rants).