Box Office Thoughts for the Weekend of July 24, 2009

G ForcePosterThe big new this week is not so much that the family film G-Force topped the Box Office, it’s the fact that Harry Potter and the Half-Blood Prince dropped by over 60% in it’s second weekend.

However, an interesting point to make is that Harry Potter’s IMAX run begins on Wednesday. As such, it will be interesting to see if this results in a boost for next weekend.

And that’s my box office thoughts for this week.

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